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Sherwin Williams, the premier paint company known for its quality products and trend-setting colors, recently announced its highly anticipated 2024 Color of the Year. With a finger on the pulse of design and style, Sherwin Williams never fails to captivate homeowners, designers, and DIY enthusiasts with their innovative color choices. This year’s Color of the Year reflects the brand’s commitment to pushing boundaries and embracing boldness.

How Sherwin Williams Selects the Color of the Year

Sherwin Williams takes the selection of their Color of the Year very seriously. They have a team of experts who closely monitor emerging color trends across various industries, including fashion, interior design, graphic design, and more. These experts analyze market research, consumer preferences, and global influences to identify the color that will have the most impact in the coming year.

The process starts with extensive research to understand the cultural, social, and economic factors that are shaping the world. The team then identifies key themes and translates them into color concepts. These concepts are tested and refined until the final Color of the Year is chosen. Sherwin-Williams aims to select a color that not only reflects current trends but also has the potential to shape future design and style choices.

Sherwin Williams

2024 Color of the Year Reveal

The wait is over! Sherwin Williams is proud to announce the 2024 Color of the Year: Upward.

This captivating hue is “…a breezy, blissful blue. The color found when we slow down, take a breath, and allow the mind to clear.”

Color Psychology and Its Impact on Design and Mood

Colors have the power to evoke emotions, influence moods, and create meaningful connections. The field of color psychology explores the psychological effects of different colors, helping designers and marketers make strategic color choices. Upward, the Sherwin Williams 2024 Color of the Year, is no exception. Its soothing nature can inspire positive energy, creative thinking, and total contentment.

Incorporating Sherwin Williams 2024 Color of the Year in Interior Design

As the Color of the Year, Upward provides an excellent starting point for designing a space that reflects the latest trends and personal style. Whether you want to make a statement or add subtle accents, this gorgeous hue can be used in various ways.

Color Trends for 2024

Sherwin Williams Color of the Year is not just a standalone choice; it is part of a broader color trend that will shape the design landscape in 2024. By understanding the overall color trends for the year, designers and homeowners can create cohesive and on-trend spaces. Some of the color trends for 2024 include earthy tones, warm neutrals, and bold accents. Upward fits perfectly into this color palette, adding a vibrant and eye-catching element to any space. Whether used as the main color or as an accent, Upward can help create a space that feels modern, fresh, and in line with the latest design trends.


SW 7004

Drift of Mist

SW 9166

Gale Force

SW 7605

Tricorn Black

SW 6258


SW 6428

Palm Leaf

SW 7735

Antiquarian Brown

SW 0045

Sherwin Williams, the brand that never fails to push boundaries and embrace boldness, invites you to discover the transformative power of their 2024 Color of the Year. Let Upward be the brushstroke that brings your vision to life.

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